MUV adaptable water filter

STRATEGY | PRODUCT | USER INTERFACE

A local consumer products company partnered with Ooblec to create a new modular water filtration pump system that was successfully launched on Kickstarter and is now in the market. The Backcountry is a pump filtration system that is great for large groups and when you need to filter a lot of water. The Backcountry Pump system is ideal for hikers and backpackers but is also great for camping in a group when the pump is your only form of water filtration. Ooblec helped to thought-lead the project from initial strategy, to selecting from various attachment and filtration solutions, to support during the manufacturing handoff.