Mercury Tactical Gear
HOLISTIC | STRATEGY | BRAND | PRODUCT | MARKETING
Venn was the name that the company founders, Matt Sutton and Danielle Putz, landed on due to the connection they felt it had with their engineering background. Analytical thinkers due to the demands of their profession, the term Venn which was derived from the “Venn Diagram” is a symbol that reflects overlapping values of various sometimes totally opposite subjects. It was chosen having the foresight they will want to produce more products in the future that may derive from different industries other than the bike industry and that all products will fall under the Venn umbrella with a common goal of focusing on design.
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