HOLISTIC | STRATEGY | BRAND | PRODUCT
Mercury had an existing line of bags in the pro sports supplier category that had not been updated in 20 years. While well made, the bags looked cheap and outdated. Ooblec helped Mercury to refresh their brand and created a design language strategy with a sporty look and feel that would not significantly increase prices and risk existing distribution channels. Ooblec designed a complete produce line of SKUs, many of which have already been sold into distribution.